The influence of media on behaviour among secondary school students in Kitui central sub-county, Kitui county
Abstract
The purpose of this study was to determine the influence of media on behaviour
among secondary school students in Kitui Central sub-County, Kitui County, Kenya.
The study sought to determine the extent to which the availability of social media
influences behaviour among secondary school students, whether television was a
contributing factor that influence behaviour among secondary school students, to
determine how cellphones influence behaviour among secondary school students and
finding out how video influences behaviour among secondary school students. The
study used descriptive survey research design to collect data. The target population
was teachers and students of Kitui Central Sub-County. Stratified random sampling
was used to ensure all the sub-groups in the population are well represented and
questionnaires were used to help in data collection which was analyzed using tables
and statistical methods. The study revealed that media availability influences behavior
among secondary school students. It also confirmed that lack of parental involvement
was a contributing factor that made media influence students‟ behavior. Further, the
study also found out that media use had both positive and negative impacts on
students‟ behavior. The study concluded that with the current trend in technology,
students are posed with a challenge associated with risks and benefits of media use
hence there was need of parental involvement in their children‟s media use .The study
recommends that educational institutions should incorporate media related topics in
guiding and counseling, government, non-governmental organizations and ministry of
education should support programs on media use, parents should be in the forefront in
monitoring media access and reinforcing positive messages among their children,
teachers should closely monitor media use by students and students should be selfdisciplined
in accessing media content. The researcher suggested further studies on
measures schools can take to curb deviant behaviors associated with media among
secondary school students, whether lack of parental involvement is a contributing
factor that makes media influence behaviour among students and any other social
factor that can impact on the behaviour of students in secondary school students.
Citation
Master of arts degree in project planning and managementPublisher
University of Nairobi
Collections
- Faculty of Education (FEd) [5963]