Influence of strategic responses on project performance of the telecommunication sector: A case of Telkom Kenya limited, Nairobi county
Abstract
Globalization and the global dynamics of the market are forcing many enterprises, including
the telecommunications industry, to develop new strategies. The trends and the dynamic
development in the telecommunications market are the starting points for a company‟s
sourcing strategy and they form the framework for action. Globalization brings about
turbulence in an organizations environment in that managers operating in such an environment
cannot be able to predict the future. With this in mind, Successful managers, in this
environment, need to understand the similarities and differences across national boundaries, in
order to utilize the opportunities and deal with the potential downfalls. They have to come up
with appropriate strategies that will help them succeed in such an environment.
Telecom CEOs anticipate a period of even greater change than their peers in most other
industries. Eighty-seven percent expect significant changes in the next three years, compared
with 83 percent of the total survey population. The purpose of this study was to determine the
influence of strategic responses on project performance in the telecommunication sector.
The target population was composed all employees of TKL as contained in the personnel
register as at 31st January 2015. These are a total of 3000 employees but the study only targeted
a population of the 300 management staff. Data collected from the questionnaires was
converted from responses to quantitative format for ease in analysis using statistical package
for social sciences (SPSS Version 20). Strategic pricing, sstrategic human resource training,
strategic lobbying and strategic product development were all found to be positively and
significantly related to project performance. Based on these findings, the study recommended
that Project managers should focus more of their effort on strategic pricing strategy because
there was a significant level of effect of penetration pricing strategy on the number of
customers, customer loyalty and quality of service, creating and implementing policies and
human resource development practices which can ensure their contribution to acquiring the
organizational goals.
Publisher
University of Nairobi