Influence of e-commerce on the performance of large supermarkets in Nairobi,Kenya
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Date
2012Author
Njuguna, Ruth Wanjiru
Type
ThesisLanguage
enMetadata
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The advancements in telecommunications, the flourishing of the internet, and the emergence of e-commerce have helped foster an environment that promotes the globalization of markets throughout the world. E-commerce introduces incredible benefits, such as the diffusion of information, the development of new technologies, the promotion and sales of products and services, and the collaboration between those in a supply chain. Today, e-commerce decisions more and more often are treated not as a competitive advantage, but as a necessity, which helps to avoid the lagging behind competitors.
The objective of the study was to determine the influence of e-commerce on the performance of large supermarkets operating in Nairobi. The study adopted descriptive cross sectional survey research design. The study used primary data which was collected using a structured questionnaire. The data was presented using mean, percentages and frequency distribution tables and graphs…………………………………………….
Publisher
University of Nairobit
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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