Influence of e-commerce on the performance of large supermarkets in Nairobi,Kenya

Abstract

The advancements in telecommunications, the flourishing of the internet, and the emergence of e-commerce have helped foster an environment that promotes the globalization of markets throughout the world. E-commerce introduces incredible benefits, such as the diffusion of information, the development of new technologies, the promotion and sales of products and services, and the collaboration between those in a supply chain. Today, e-commerce decisions more and more often are treated not as a competitive advantage, but as a necessity, which helps to avoid the lagging behind competitors. The objective of the study was to determine the influence of e-commerce on the performance of large supermarkets operating in Nairobi. The study adopted descriptive cross sectional survey research design. The study used primary data which was collected using a structured questionnaire. The data was presented using mean, percentages and frequency distribution tables and graphs…………………………………………….