Factors Affecting The Successful Implementation Of Competitive Strategies Among Coffee Cooperative Societies In Nyeri County In Kenya

Abstract

Successful implementation of competitive strategies encompasses planning of the organization's resources and cultivation of a positive organizational culture to achieve objectives. Strategy implementation is important because its success or failure has a significant impact on the success and sustainability of the business. However, the success of strategy implementation is not assured. Strategy Implementation is recorded to have an unsatisfying low success rate in most organizations. The study objective was to address the factors affecting coffee cooperative societies in Nyeri County in the implementation of competitive strategies. The study adopted a cross-sectional survey where primary data was gathered using a questionnaire. The study was a census of all the 25 coffee cooperative societies in Nyeri County. Secretary-managers of these societies were the respondents. Data obtained from the questionnaires was analyzed qualitatively to derive findings, conclusions and recommendations. The results indicated that the internal factors like organizational culture, intellectual resources and strategy formulation processes greatly influence competitive strategy implementation among coffee cooperative societies. Additionally, external factors like political environment were also cited as being extremely influential in the successful implementation of competitive strategies among the coffee cooperative societies. The study recommends that in order to successfully implement competitive strategies, the management needs to inculcate the right culture and ensure it is adopted by all staff. This will ensure that values and other aspects of culture are in line with the strategic objectives of the organization. The leadership should also develop internal capacity of staff to enhance the implementation of competitive strategies. The leadership should build a wide network of political support to be able to lobby for favourable legislation but at the same time maintain high levels of independence and professionalism in the implementation of competitive strategies. This project is expected to benefit coffee cooperative societies in Kenya in the implementation of competitive strategies. It is expected that they will use the findings listed herein in streamlining the formulation and implementation of their strategies. Policy makers both at the national and county levels of government will also greatly benefit in the formulation of appropriate industry strategies. The project is also significant to students and future scholars since they have ready source of literature.