Factors Influencing Implementation Of Centralized Government Advertisement Project In Kenya

Abstract

The Government of Kenya centralized all government advertising at the Ministry of Information, Communication and Technology from July 2015 with the aim of ensuring value for money. The Kenyan government spends hundreds of billions of shillings on advertisement for its many projects, programmes, vacant opportunities, products and services each year. The purpose of the study was to determine the factors influencing the implementation of centralized government advertisement project in Kenya: Using a case of the Ministry of Agriculture, Livestock and Fisheries. To achieve this purpose, the objectives of the study included: determining the influence of stakeholders participation on implementation of centralized government advertisement project in the Ministry of Agriculture; establishing the influence of technological developments on implementation of centralized government advertisement project in the Ministry of Agriculture; establishing the influence of resources availability on implementation of centralized government advertisement project in the Ministry of Agriculture; and determining the influence of leadership on implementation of centralized government advertisement project in the Ministry of Agriculture. The study anchored on the resource based view theory and the institutionalization theory. The study adopted a descriptive research design targeting employees at the Ministry and other affiliated autonomous departments (Parastatals). A sample population of 142 was arrived at by calculating the target population of 224 with a 95% confidence level. The study used a questionnaire to collect data which was analyzed using descriptive statistics including mean, frequency distributions, percentages and standard deviations. The analyzed data was presented using tables. The study revealed that questions raised by Ministry staff on the project were well responded to with mean of 4.34 and standard deviation of 0.86, stakeholder participation influenced implementation of centralized government advertisement project in Kenya by great extent, technological development (p=0.002<0.05, t=3.238>1.96) had significant effect on implementation of centralized government advertisement project, resource availability (p=0.025<0.05, t=3.667>1.96) had significant effect on implementation of centralized government advertisement project, ministry leaders employed diverse leadership styles that supported project implementation with mean of 4.17 and standard deviation n of 0.94, leadership (p=0.003<0.05, t=3.906>1.96) had significant effect on implementation of centralized government advertisement project. The study concludes that technological developments, significantly influenced the implementation of centralized government advertisement project, resource availability significantly influenced the implementation of centralized government advertisement project and leadership was a significant predictor of implementation of centralized government advertisement project. The study recommends that the top management in the ministry of agriculture, livestock and fisheries should establish clear flow of information on the advertisement centralization project. The national government should ensure that all ministries are adequately staffed within each of their key functions. Leadership of the ministry of agriculture, livestock and fisheries in Kenya and all other ministries in general should promote transparency in advertisement project.