Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Author "Batta, Nidhi"

Now showing items 1-1 of 1

    • Social CRM –a paradigm transformation through social media 

      Nyamute, Winnie; Batta, Nidhi (University of Nairobi, 2014-07)
      Customer Relationship Management (CRM) is an established concept which is used to managecustomer lifecycle management through various technologies and process oriented tools.This study identifies how social media can ...