Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Subject "CRM, Social Media, Social Networks, Social Customer, Social CRM"
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Social CRM –a paradigm transformation through social media
(University of Nairobi, 2014-07)Customer Relationship Management (CRM) is an established concept which is used to managecustomer lifecycle management through various technologies and process oriented tools.This study identifies how social media can ...