| dc.description.abstract | The primary objective of the study reported here was to examine the influence of perceived organizational climate on sales force motivation. To achieve this objective, a descriptive research was conducted with a random sample of one hundred respondents drawn from the pharmaceutical industry in Kenya. The data were collected using a structured questionnaire. once collected, the data were analysed by means of multiple regression and correlation techniques with motivational components (that is, valence, instrumentality, and expectancy) as the criterion variables....................................................................................................................... | en_US |
