Browsing UoN Digital Health Repository by Author "Ngeera, Ndubai"
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Competitive Strategies Applied by the Retail Sector of the Pharmaceutical Industry in Nairobi
Ngeera, Ndubai (University of NairobiSchool of Business, 2003)This study was conducted with the objective of establishing the competitive strategies being applied by the retail sector of the pharmaceutical industry in Nairobi. Firms develop strategies to help them achieve competitive ...