The Role of China Global Television Network in Fostering Chinese Public Diplomacy in Kenya
Abstract
The underlying objective of the project was to examine the role of CGTN in fostering Chinese
public diplomacy in Kenya. The study was anchored on the objectives listed here below: To
evaluate the role of CGTN as an integral tool for Chinese public diplomacy in Kenya; To examine
the role of CGTN in positioning of Chinese public diplomacy in Kenya; To establish the role of
strategies adopted by CGTN in facilitating uptake of Chinese public diplomacy in Kenya. To arrive
at this, I reviewed and applied for comparison available empirical and theoretical literature and
purposed to use the research methodology that addresses the highlighted literature gaps and also
strive to give answers to the raised research questions. The study followed a research design rich
in description. I preferred to go this way since it has been found to give leeway to depth in the
study of the subject. A structured was employed in the gathering of date. The study used a census
of all the 102 officials in the communications department of the Foreign Affairs ministry
headquarters, the Media Council of Kenya and the Chinese Embassy in Nairobi. Data was analyzed
using descriptive statistics. Qualitative data that was discovered was subjected to analysis via
Statistical Package of Social Sciences (SPSS) version 22. The response rate of the study was 94
percent. What was generated from the study showed that CGTN operates under a deliberate
affirmative action policy to promote Chinese public diplomacy. Finally, the study recommended
that countries should embrace media so as to activate public diplomacy and further research
projects should to be commissioned in different countries to seek to know if a similar outcome can
be generated.
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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