The Role of China Global Television Network in Fostering Chinese Public Diplomacy in Kenya

Abstract

The underlying objective of the project was to examine the role of CGTN in fostering Chinese public diplomacy in Kenya. The study was anchored on the objectives listed here below: To evaluate the role of CGTN as an integral tool for Chinese public diplomacy in Kenya; To examine the role of CGTN in positioning of Chinese public diplomacy in Kenya; To establish the role of strategies adopted by CGTN in facilitating uptake of Chinese public diplomacy in Kenya. To arrive at this, I reviewed and applied for comparison available empirical and theoretical literature and purposed to use the research methodology that addresses the highlighted literature gaps and also strive to give answers to the raised research questions. The study followed a research design rich in description. I preferred to go this way since it has been found to give leeway to depth in the study of the subject. A structured was employed in the gathering of date. The study used a census of all the 102 officials in the communications department of the Foreign Affairs ministry headquarters, the Media Council of Kenya and the Chinese Embassy in Nairobi. Data was analyzed using descriptive statistics. Qualitative data that was discovered was subjected to analysis via Statistical Package of Social Sciences (SPSS) version 22. The response rate of the study was 94 percent. What was generated from the study showed that CGTN operates under a deliberate affirmative action policy to promote Chinese public diplomacy. Finally, the study recommended that countries should embrace media so as to activate public diplomacy and further research projects should to be commissioned in different countries to seek to know if a similar outcome can be generated.