Effect Of Modern Technology On Performance Of Taxi Businesses In Nairobi City County, Kenya

Abstract

The emergence of new public transport companies especially in the taxis industry have come to revolutionize the public transport industry by providing convenience and affordability previously not enjoyed. The main purpose of the study was to determine the effect of Modern Technology on Performance of Taxi Businesses in Nairobi City County, Kenya. The study was anchored on two theories: the technology Acceptance Model and the diffusion of innovation theory. The study adopted descriptive research design to establish the effect of modern technology on performance. The target population of the study was 34 top management staff of taxi companies operating within Nairobi City County. The study carried out census since the population of the study was small. The study relied on primary data that was collected by use of primary data. The collected data was coded into SPSS Version 23.0 for analysis and presentation. The study found out that coefficient of adjusted R squared of 0.611 which translates to 61.1%, this shows that performance of taxi businesses can be explained by accessibility to customers, diverse payments and flexibility of taxi businesses. The study concludes that that all taxi businesses companies had adopted tract and trace technology and global positioning system technology. All of the taxi company engaged in mobile phone technology all the time. Taxi companies had a database for their customers increased repeat purchases, respondents agreed that social networking (WhatsApp, Facebook, twitter, Instagram) platforms increased the number of customers and use of technology allowed taxi businesses customers to download applications that aided in hailing a cab. Taxi businesses staff agreed that customers paid only the figure detailed on the car meter and customers paid on cash basis. Clients paid using M-PESA, credit cards and Jambo Pay frequently as a mode of payment. Customers were picked at a location of their choice hence enhancing the customer numbers, taxis operated at all hours of the day and night leading to satisfied customers and taxi businesses company allowed drivers to open/close the system at their discretion. The study recommends that all taxi businesses companies ought to adopt more than one form of technology. The taxi company ought to engage in mobile phone technology all the time. E-Hailing ought to affect the performance of taxi business and use of social media platforms to access customers ought to influence company performance. Taxi businesses ought to allow customers to pay directly to the company using mobile payment options. Taxi businesses customers ought to pay only the figure detailed on the car meter and customers should pay on cash basis. Customers ought to be picked at a location of their choice hence enhancing the customer numbers, taxis ought to operate at all hours of the day and night leading to satisfied customers. Taxi Businesses Company ought to allow drivers to open/close the system at their discretion.