Browsing School of Business by Author "05efcf4b-aa5a-43c5-88b7-97b63a1363e5"
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Marketing Capabilities and Key Account Management Strategies of Dairy Processors in Kenya
Majira, Bernard K (University of Nairobi, 2022)Intense competition has grown in the dairy sector in the recent decade and companies are struggling to remain competitive. Great focus has now shifted to maintaining customers that are of strategic importance to individual ...