Browsing School of Business by Author "2fac73a9-6f68-4e5f-be87-b00340107593"
Now showing items 1-1 of 1
-
Brand Equity And Consumer Buying Behaviour Of Commercial Bank Services In Nairobi, Kenya
Musera, Patience Kayaro (University of Nairobi, 2019)There has been an increase in financial access in the country over the past years and as a result an increased number of commercial banks operating in the market as well. This has led to intensified competition among these ...