Browsing School of Business by Author "3da794d0-7e8b-4a93-ace1-3578322d8ea9"
Now showing items 1-1 of 1
-
Strategic Responses to External Environmental Dynamism of Branding of Vision Media Limited Kenya
Kaniu, Hottensiah M (University of Nairobi, 2021)The study had sought to establish the strategic responses adopted by Vision Media Limited, concerning the dynamic external environment in Kenya. The research was under pinned by resource based view theory, open systems ...