Browsing School of Business by Author "57a5640b-841a-4567-a281-49fa4b5d0678"
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Influence of Branding Practices on Service Delivery Among Security System Firms in Nairobi Kenya
Biwott, Elvis K (University of Nairobi, 2023)Worldwide, businesses of all sizes and in a variety of sectors are increasingly turning to branding as a development strategy. More than just a marketing activity, firms in today's fast-paced and unpredictable business ...