Browsing School of Business by Author "633556a7-a9a2-4121-bbee-b8404509ed56"
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Effectiveness of Digital Marketing on Consumer Buying Decision Process of Insurance Services in Mombasa County, Kenya
Osama, Frida N (University of Nairobi, 2022)The study's objective was to assess the extent to which digital marketing affected Mombasa County consumers' decisions about the purchase of insurance services. The study's main pillars were the buyer behavior, reasoned ...