Browsing School of Business by Author "86926769-0002-4229-b53c-2cd349e02f8a"
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Influence of Country of Origin on Consumer Based Brand Equity of Baby Diapers in Nairobi County
Mbindyo, Duncan K (University of Nairobi, 2022)The study's goal was to determine how country of origin affected consumer brand equity of baby diapers in Nairobi, Kenya. The consumer-based brand equity theory and utility theory served as the study's guiding principles. ...