Browsing School of Business by Author "8719a60e-ec11-4187-bf01-dbdf03867ec0"
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Strategic Marketing Plan Implementation Challenges By New Kenya Co-Operative Creameries Limited
Rintaugu, Patrick Mutuma Rintaugu (University of Nairobi, 2019)Strategic marketing plan is the pattern or plan that integrates an organisation major goals, policies and action sequences into a cohesive whole. To cope with strategic surprises and fast developing threats and opportunities ...