Browsing School of Business by Author "b6c38512-4b62-4cf2-acef-7fffa5d1ceab"
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Effect of Innovations on Financial Performance of Pharmaceutical Manufacturing Firms in Nairobi County, Kenya
Wekesa, Brenda N (University of Nairobi, 2022)Innovations play a significant role in improving customer service while decreasing client's transactional cost leading to increased customer retention which in effect enhances financial performance. The objective of the ...