Browsing School of Business by Author "bde6bde4-f405-4674-a861-20edc19dfae3"
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Innovation Strategies and Competitive Advantage Among Telecommunication Providers in Kenya
Owino, Akelo (University of Nairobi, 2021)In strategic management theory and practice, innovation is deemed one of the core settings for competitive advantage and for success, thus a firm’s strategy for innovation is a significant component of developing long term ...