Browsing School of Business by Author "c45d2cf3-ab3a-4484-9e89-4f929bf6e414"
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Phygital Banking and Customer Experience in Commercial Banks in Kenya
Mbaabu, Maureen K (University of Nairobi, 2020)In present day, banks operate in very dynamic and competitive business environments. To sustain their operations, banks must therefore differentiate themselves by consistently providing exceptional customer experience. ...