Browsing School of Business by Author "d4d54ff9-433e-43d5-a296-612eeabf1807"
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Cultural Adaptation Strategies in the Market Penetration by Unilever Kenya Ltd
Chepkorir, Gloria (University of Nairobi, 2023)In today's highly competitive business environment, achieving market penetration is a crucial objective for companies seeking to expand their operations and establish a strong presence in new markets. One essential factor ...