Browsing School of Business by Author "ea4ff482-280d-48c2-aec4-c5444dc06a43"
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New Product Development Strategies and Performance of Multinational Banks in Kenya
Owili, Linah A (University of Nairobi, 2022)To survive and get a competitive advantage over their industry competitors, firms need a variety of new product development strategies which can be defined as a sequence of steps that includes the conceptualization, design, ...