Browsing School of Business by Author "f42bd692-9788-4003-b792-42b204ceae9f"
Now showing items 1-1 of 1
-
Perceived Influence of Digital Marketing on Marketing Performance of Jumia Kenya
Otieno, Saul (University of Nairobi, 2021-08)Digital marketing sprung in the past decade and provided organizations and customers with various social media networks geared towards attaining both branding goal and marketing communication. Digital marketing strives to ...