Browsing School of Business by Author "f9b211f4-027a-4018-82af-79d7ff753de5"
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Effect Of Strategic Capability On Electoral Technology Management In Kenya
Wamugi, Aidah Wangechi (University of Nairobi, 2019)Strategic capability of an organization focuses on the level to which they are able to contribute to improvement in core competences, competitive advantage and eventually the performance of an organization. This study ... -
Influence Of Customer Relationship Management Practices On The Adoption Of Innovations By Insurance Firms In Kenya
Wamugi, Aidah Wangechi (University of Nairobi, 2019)The aim of the study was to assess the influence of Customer Relationship Management Practices on the adoption of innovations within the insurance industry in Kenya. The study utilized the survey design where both in depth ...