Browsing School of Business by Title
Now showing items 1004-1023 of 1411
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Management Consultancy and Performance of the Top 100 Small and Medium Enterprises in Kenya
(University of Nairobi, 2022)Despite the fact that, small and medium enterprises (SMEs) make positive contribution to the Kenyan economy, their failure rates is extremely high. This study sought to examine how the use of management consultancy affects ... -
Management of Strategic Change at I&M Bank Limited
(University of Nairobi, 2023)Management of strategic change should be a systematic process that focuses on changing mindsets or creating a new banking strategy in response to new market threats or opportunities. A well – organized strategic change ... -
Management of Strategic Change at Kaimosi Friends University College, Kenya
(University of Nairobi, 2019)Organizations are unique from each other and dependent on their unique environments in which they are embedded in. They function on an input- output basis where the inputs are derived from the environment and the output ... -
Management of Value Chain for Competitive Advantage at Kisumu Water and Sanitation Company Limited
(University of Nairobi, 2021)Value Chain management is a powerful tool an organization can utilize for the attainment and sustenance of competitive advantage. This revelation informs the firm’s crafting and implementing of a competitive strategy in a ... -
Management Perception of the Influence of Institutional Culture on the Implementation of Change in the University of Nairobi
(University of Nairobi, 2006)The purposes of the study were to establish the management's perception of the influence of culture on implementation of change at the university of Nairobi, and secondly to establish the management perception of the ... -
Management Perception of the Influence of Strategic Choice on Performance of I & M Bank Limited Kenya
(University of Nairobi, 2023)Management decisions on the strategic choices to be adopted in an organization for improved organizational outcomes, depends on how they interpret and perceive the environment impinging on the organization. It is imperative ... -
Managers’ Perception of the Effect of Business Counterfeiting on the Strategic Growth of Kenya Seed Company
(University of Nairobi, 2023)Academic discourse has inadequately addressed counterfeiting, specifically its link to strategic growth, leading to ambiguity regarding its impact on strategic growth. This study aimed to fill this gap using the Kenya Seed ... -
Managers’ Perception on Strategic Positioning and Competitive Advantage of Telecommunication Firms in Kenya
(University of Nairobi, 2021)Market share is decreasing owing to increased rivalry among companies as a result of globalization and the growth of constantly expanding and rising countries. Organizational survival is getting more challenging due to a ... -
Managing the People Dimension of Change at Multichoice Kenya Limited
(University of Nairobi, 2021) -
Market Entry Strategies and Performance of Multinational Fashion Retailers in Nairobi
(University of Nairobi, 2021)Global competitive pressure is driving the growth of international business and the establishment of multinational corporations (MNCs) across geographies. Considering that internationalization consumes substantial ... -
Market Entry Strategies, Marketing Channel Dynamics, Psychic Distance and Performance of Multinational Corporations in Kenya
(University of Nairobi, 2021)This quantitative inquiry was conducted to ascertain the influence of marketing channel Dynamics and psychic distance on the relationship between strategies of entry into the market and performance of Kenya’s multinational ... -
Market Growth Strategies and Performance of Insurance Companies During Covid-19 Pandemic Period in Kenya
(University of Nairobi, 2021)The objective of the study was to establish the relationship between market growth strategies and performance of Insurance Companies during Covid-19 in Kenya. The study investigated various dimensions of market growth ... -
Market Information Risk, Trading Activity, Organizational Characteristics and Price Discovery for Stocks Listed at the Nairobi Securities Exchange
(University of Nairobi, 2021)Besides being one of the yardsticks for assessing the quality of financial decisions by management in the maximisation of shareholders wealth, stock markets around the world provide unparalleled investment destination ... -
Market Orientation, Firm Characteristics,competitive Intensity And Performance Of Private Security Firms In Kenya
(University of Nairobi, 2021)Market orientation enables organizations to acquire customer information for purposes of developing innovative products capable of satisfying customer needs better than competitors. The study analyzed the influence of ... -
Marketing Capabilities and Key Account Management Strategies of Dairy Processors in Kenya
(University of Nairobi, 2022)Intense competition has grown in the dairy sector in the recent decade and companies are struggling to remain competitive. Great focus has now shifted to maintaining customers that are of strategic importance to individual ... -
Marketing Mix Strategies, Firm Characteristics, Competitive Environment and Performance of Tour Firms in Kenya
(University of Nairobi, 2021)The current study sought to determine the effect of Marketing Mix Strategies, Firm Characteristics and Competitive Environment on tour firms’ performance in the Kenyan context. Four specific objectives guided the study. ... -
Marketing Strategies, Firm Characteristics, Industry Competition and Export Performance of Fresh Produce Firms in Kenya
(University of Nairobi, 2022)The overall objective of the study was to determine the influence of firm characteristics and industry competition on the relationship between marketing strategies and export performance of fresh produce firms in Kenya. ... -
Marketing Strategy, Implementation And Performance Of Organizational Implementors Of Vision 2030
(University of Nairobi, 2019)The primary objective of marketing is to manage profitable relationships between a firm and its customers. A firm gains a competitive advantage through adoption of competitive strategies which enable it improve its operational ... -
Microlending Services and Financial Performance of Small and Medium Manufacturing Enterprises in Nairobi County, Kenya
(University of Nairobi, 2022)Microlending services has been acknowledged as an essential instrument for the underbanked, particularly micro, small and medium enterprises (SMEs), to better their economic standing, profitability and growth. The research ...