Browsing School of Business by Title
Now showing items 795-814 of 1411
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Indigenous Entrepreneurship, Post-Conflict Reconstruction And Globalization Dynamics On Economic Development: A Case Of The Micro And Small Livestock Enterprises In Turkana County, Kenya
(University of Nairobi, 2022)Potential entrepreneurs are required to have an entrepreneurial mind-set that enables opportunity recognition and perceive entrepreneurial activities as both desirable and feasible. Micro and small livestock enterprises ... -
Individual Behaviour and Investment Decisions of Village Savings and Loan Associations in Samburu County
(University of Nairobi, 2021)Individual behavioral factors are emerging interest in the field of finance and investment and represent the irrational behavior of investors in regard to psychological and social factors. Initially, Investors tended to ... -
Industry 4.0 Technology and Competitiveness of Large Manufacturing Firms in Nairobi, Kenya
(University of Nairobi, 2022)the study sought... -
Influence of Accelerator Programs to the Growth of Micro, Small and Medium Enterprises (Msmes) Supported by Tony Elumelu Foundation- Kenya
(University of Nairobi, 2020)The study sought to investigate the influence accelerator programs have had on the growth of MSMEs supported by Tony Elumelu Entrepreneurship Program by carrying out an in-depth study of the specific businesses that have ... -
Influence of Agile Marketing on Brand Equity at Safaricom Limited
(University of Nairobi, 2020)This project aimed at determining the influence of agile marketing on brand equity at Safaricom Limited. Brand Equity is an important intangible asset for a company. Therefore, it is imperative for companies to explore on ... -
Influence of Behavioural Biases on Real Estate Investment Decisions by Agents in Shenzhen, China
(University of Nairobi, 2022)Behavioural biases naturally affect real estate investment decision. It may be very detrimental to an investor's fortune to let one's behavioral biases impact their decision-making process. Because of the inherent ... -
Influence of Board Composition on Financial Performance of Commercial Banks in Kenya
(University of Nairobi, 2021)National economies are dependent on financial governance, transparency, and competitiveness as they are the determinants of value. Transparency and management of corporations is a concern to most investors around the globe. ... -
Influence of Brand Equity on Market Performance at CIC Asset Management Ltd
(University of Nairobi, 2021)Brand equity is a critical factor in how consumers make purchase decisions. In today’s world consumers are surrounded by brands, with most of the products and services they consume coming with a promise and marked by a ... -
The Influence of Brand Equity on Sales Performance of Retail Pharmacies in Kisumu County.
(University of Nairobi, 2021)The concept of brand equity and its effect on various business parameters has elicited much interest among scholars in the recent past. The purpose of this study was to determine whether brand equity has an influence on ... -
The Influence of Brand Equity on Sales Performance of Retail Pharmacies in Kisumu County.
(University of Nairobi, 2021)The concept of brand equity and its effect on various business parameters has elicited much interest among scholars in the recent past. The purpose of this study was to determine whether brand equity has an influence on ... -
Influence of Branding Practices on Service Delivery Among Security System Firms in Nairobi Kenya
(University of Nairobi, 2023)Worldwide, businesses of all sizes and in a variety of sectors are increasingly turning to branding as a development strategy. More than just a marketing activity, firms in today's fast-paced and unpredictable business ... -
Influence of Capital Adequacy on Efficiency of Deposit Taking Saccos in Nairobi County
(University of Nairobi, 2023)The main goal of the majority of financial entities is long-term survival and success. However, maintaining adequate quantities of money for operational existence is necessary for firm survival. When a business entity lacks ... -
Influence of Capital Structure on Financial Performance of Non-listed Building and Construction Firms in Kenya
(University of Nairobi, 2023)Capital structure does form a spectrum by which institutions and business entities finance their financial obligations, thus; the need of making a good choice of equity mix. The biggest nightmare is in combining and employing ... -
Influence of Career Development on the Engagement of Non-academic Staff at Kenyatta University
(University of Nairobi, 2020)Engaged Human Resource in an organization is critical for transforming the corporates’ vision and mission to a reality. However there is paucity on the specific impact of career development on workers and their engagement. ... -
Influence of Cash Flow Trends on Shareholders’ Returns Among Listed Commercial Banks in Kenya
(University of Nairobi, 2022)Trends in cash flows have been issues encountered by most firms if not only the listed commercial banks in Kenya, leading companies struggling in clearing short term obligations as well as long term obligations as they ... -
The Influence of Comparative Advertising on Consumer-based Brand Equity Among Mobile Phone Telecommunication Consumers in Nairobi
(University of Nairobi, 2021)Advertising is the main communication strategy used by marketers to inform consumers of the value they offer and also persuade them to buy their products. Numerous literature exists examining the influence that advertising ... -
The Influence of Competitive Strategies on Service Delivery Among Logistics Firms in Nairobi City County, Kenya
(University of Nairobi, 2021)Sustainability threats are encountered by organizations in both developed and poor nations on a daily basis. There has been great competition in the business environment because firms endeavor to outdo one another. With ... -
Influence of competitive strategies on the performance of Bata Kenya Limited
(UoN, 2020)Strategy formulation and implementation is at the centre of organization performance, a situation that has led organizations to adopt strategic measures aligned to an organization strategic priority. In light of increased ... -
Influence of conflict management strategies on performance of youth projects - a case of Amani Kibera Youth Communitybased Organization, Nairobi County, Kenya
(University of Nairobi, 2021)Historically, conflict at the workplace was viewed as unwelcome and to be avoided, the most recent data though shows that this thinking has shifted to an increased willingness to address the conflict early and in more ... -
Influence of Contemporary Marketing Practices on Customer Satisfaction Among Commercial Banks in Kenya
(University of Nairobi, 2021)Banking is a significant economic driver for any country therefore its performance in terms of satisfying customers is considered a necessity for growth. The study investigated the influence of contemporary marketing ...