Browsing School of Business by Title
Now showing items 804-823 of 1411
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The Influence of Brand Equity on Sales Performance of Retail Pharmacies in Kisumu County.
(University of Nairobi, 2021)The concept of brand equity and its effect on various business parameters has elicited much interest among scholars in the recent past. The purpose of this study was to determine whether brand equity has an influence on ... -
Influence of Branding Practices on Service Delivery Among Security System Firms in Nairobi Kenya
(University of Nairobi, 2023)Worldwide, businesses of all sizes and in a variety of sectors are increasingly turning to branding as a development strategy. More than just a marketing activity, firms in today's fast-paced and unpredictable business ... -
Influence of Capital Adequacy on Efficiency of Deposit Taking Saccos in Nairobi County
(University of Nairobi, 2023)The main goal of the majority of financial entities is long-term survival and success. However, maintaining adequate quantities of money for operational existence is necessary for firm survival. When a business entity lacks ... -
Influence of Capital Structure on Financial Performance of Non-listed Building and Construction Firms in Kenya
(University of Nairobi, 2023)Capital structure does form a spectrum by which institutions and business entities finance their financial obligations, thus; the need of making a good choice of equity mix. The biggest nightmare is in combining and employing ... -
Influence of Career Development on the Engagement of Non-academic Staff at Kenyatta University
(University of Nairobi, 2020)Engaged Human Resource in an organization is critical for transforming the corporates’ vision and mission to a reality. However there is paucity on the specific impact of career development on workers and their engagement. ... -
Influence of Cash Flow Trends on Shareholders’ Returns Among Listed Commercial Banks in Kenya
(University of Nairobi, 2022)Trends in cash flows have been issues encountered by most firms if not only the listed commercial banks in Kenya, leading companies struggling in clearing short term obligations as well as long term obligations as they ... -
The Influence of Comparative Advertising on Consumer-based Brand Equity Among Mobile Phone Telecommunication Consumers in Nairobi
(University of Nairobi, 2021)Advertising is the main communication strategy used by marketers to inform consumers of the value they offer and also persuade them to buy their products. Numerous literature exists examining the influence that advertising ... -
The Influence of Competitive Strategies on Service Delivery Among Logistics Firms in Nairobi City County, Kenya
(University of Nairobi, 2021)Sustainability threats are encountered by organizations in both developed and poor nations on a daily basis. There has been great competition in the business environment because firms endeavor to outdo one another. With ... -
Influence of competitive strategies on the performance of Bata Kenya Limited
(UoN, 2020)Strategy formulation and implementation is at the centre of organization performance, a situation that has led organizations to adopt strategic measures aligned to an organization strategic priority. In light of increased ... -
Influence of conflict management strategies on performance of youth projects - a case of Amani Kibera Youth Communitybased Organization, Nairobi County, Kenya
(University of Nairobi, 2021)Historically, conflict at the workplace was viewed as unwelcome and to be avoided, the most recent data though shows that this thinking has shifted to an increased willingness to address the conflict early and in more ... -
Influence of Contemporary Marketing Practices on Customer Satisfaction Among Commercial Banks in Kenya
(University of Nairobi, 2021)Banking is a significant economic driver for any country therefore its performance in terms of satisfying customers is considered a necessity for growth. The study investigated the influence of contemporary marketing ... -
The Influence of Corporate Social Responsibility on Competitive Advantage of Equity Bank Kenya
(University of Nairobi, 2021)The study sought to answer the question whether or not the overall competitiveness of equity bank Kenya is influenced by corporate social responsibility. The study was conducted with a focus on Equity bank, Eldoret branches ... -
Influence of Country of Origin on Consumer Based Brand Equity of Baby Diapers in Nairobi County
(University of Nairobi, 2022)The study's goal was to determine how country of origin affected consumer brand equity of baby diapers in Nairobi, Kenya. The consumer-based brand equity theory and utility theory served as the study's guiding principles. ... -
Influence of Current Asset Structure on Financial Performance of Construction and Allied Firm Listed at the Nairobi Securities Exchange
(University of Nairobi, 2022)The purpose of this research paper was determining the influence of current asset structure towards profitability of listed firms under category of construction and allied firms. The study measured current asset structure ... -
Influence Of Customer Relationship Management Practices On The Adoption Of Innovations By Insurance Firms In Kenya
(University of Nairobi, 2019)The aim of the study was to assess the influence of Customer Relationship Management Practices on the adoption of innovations within the insurance industry in Kenya. The study utilized the survey design where both in depth ... -
Influence of Customer Value Strategy on Competitiveness of Insurance Companies in Kenya
(University of Nairobi, 2022)The state of globalization that transcends economic development in different countries has led to markets being increasingly volatile, fragmented and thus becoming challenging for managers to maintain their state of ... -
Influence of Differentiation Strategies on Competitiveness of Family Bank Ltd, Kenya
(University of Nairobi, 2020)Purpose –The aim of the study was to identify how differentiation strategies influence the competitiveness of an organization hence giving it a competitive advantage. Sought to identify to what extend family bank has ... -
The Influence of Digital Marketing Platforms on the Performance of Small and Medium Business Retailers in Kamukunji Market, Nairobi, Kenya
(University of Nairobi, 2022)The primary objective of this project was to examine the Influence of Digital Marketing Platforms on the performance of Small Business Retailers in Kamukunji Market, Nairobi, Kenya. The projects main objectives included ... -
The Influence of Digital Marketing Strategies on Competitive Advantage Among Large Media Houses in Nairobi County Kenya
(University of Nairobi, 2022)A growing number of firms are turning to digital marketing to reach their particular target audiences as the internet's impacts have permeated every facet of everyday life. As more prospective users join the digital age, ... -
Influence of Digital Marketing Strategies on the Brand Equity of Mobile Network Service Providers in Kenya
(University of Nairobi, 2022)Companies that are extending their operations into markets are required to have solid innovation strategies in place to be successful. Mobile network service providers are developing and altering their product offerings ...