Browsing School of Business by Title
Now showing items 815-834 of 1411
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The Influence of Corporate Social Responsibility on Competitive Advantage of Equity Bank Kenya
(University of Nairobi, 2021)The study sought to answer the question whether or not the overall competitiveness of equity bank Kenya is influenced by corporate social responsibility. The study was conducted with a focus on Equity bank, Eldoret branches ... -
Influence of Country of Origin on Consumer Based Brand Equity of Baby Diapers in Nairobi County
(University of Nairobi, 2022)The study's goal was to determine how country of origin affected consumer brand equity of baby diapers in Nairobi, Kenya. The consumer-based brand equity theory and utility theory served as the study's guiding principles. ... -
Influence of Current Asset Structure on Financial Performance of Construction and Allied Firm Listed at the Nairobi Securities Exchange
(University of Nairobi, 2022)The purpose of this research paper was determining the influence of current asset structure towards profitability of listed firms under category of construction and allied firms. The study measured current asset structure ... -
Influence Of Customer Relationship Management Practices On The Adoption Of Innovations By Insurance Firms In Kenya
(University of Nairobi, 2019)The aim of the study was to assess the influence of Customer Relationship Management Practices on the adoption of innovations within the insurance industry in Kenya. The study utilized the survey design where both in depth ... -
Influence of Customer Value Strategy on Competitiveness of Insurance Companies in Kenya
(University of Nairobi, 2022)The state of globalization that transcends economic development in different countries has led to markets being increasingly volatile, fragmented and thus becoming challenging for managers to maintain their state of ... -
Influence of Differentiation Strategies on Competitiveness of Family Bank Ltd, Kenya
(University of Nairobi, 2020)Purpose –The aim of the study was to identify how differentiation strategies influence the competitiveness of an organization hence giving it a competitive advantage. Sought to identify to what extend family bank has ... -
The Influence of Digital Marketing Platforms on the Performance of Small and Medium Business Retailers in Kamukunji Market, Nairobi, Kenya
(University of Nairobi, 2022)The primary objective of this project was to examine the Influence of Digital Marketing Platforms on the performance of Small Business Retailers in Kamukunji Market, Nairobi, Kenya. The projects main objectives included ... -
The Influence of Digital Marketing Strategies on Competitive Advantage Among Large Media Houses in Nairobi County Kenya
(University of Nairobi, 2022)A growing number of firms are turning to digital marketing to reach their particular target audiences as the internet's impacts have permeated every facet of everyday life. As more prospective users join the digital age, ... -
Influence of Digital Marketing Strategies on the Brand Equity of Mobile Network Service Providers in Kenya
(University of Nairobi, 2022)Companies that are extending their operations into markets are required to have solid innovation strategies in place to be successful. Mobile network service providers are developing and altering their product offerings ... -
Influence of Digital Technology on the Perfomance of Kenya Commercial Bank
(University of Nairobi, 2021)The Banking sector in Kenya has been faced with extreme competition both from within the industry and outside the industry. The entry of Fintech start-ups and the emergence of Mobile money technology has placed the ... -
Influence of Digital Transformation Strategies on Performance Among Paint Manufacturers in Kenya
(University of Nairobi, 2021)Digital transformation has been one of the most pervasive areas of concern for business leaders in the last decade. No organization or sector has been immune to the impact of digital transformation and consequently digital ... -
Influence of Dimensions of Job Satisfaction on Employee Performance in Kenya Airways Public Limited Company
(University of Nairobi, 2023)The study objective was to investigate the relationship between job satisfaction and employee performance at Kenya Airways. The research focused on understanding the perceptions and feelings of employees regarding their ... -
Influence of Dynamic Capabilities on Competitive Advantage of Small and Medium Enterprises in Nairobi City County, Kenya
(University of Nairobi, 2021)Dynamic capabilities are primary drivers of a firm’s competitive advantage and thus of key interest to managers. Yet the way in which dynamic capabilities secure the competitive advantage for SMEs has received little ... -
Influence of E-commerce Strategies on Competitive Advantage of Equity Holding Limited
(University of Nairobi, 2021)Businesses that are expanding into international markets need to have strong e-commerce strategies plans in place to succeed. The role of e-commerce in connection with the competitive advantage is often not acknowledged. ... -
Influence of E-services Strategy on the Performance of Parastatals in Kenya
(University of Nairobi, 2020)The general objective of this study was to determine the effect of e-services strategy on the performance of parastatals in Kenya. In particular, the study examined how strategies such as service flexibility, e-reporting, ... -
Influence of Electronic Banking Practices on Performance of Banks Listed at Nairobi Securities Exchange
(University of Nairobi, 2023)inquiry was based on the view of evaluating how electronic banking practices influence the success and value of banks within Nairobi Securities Exchange. Information was gained from a number of firms and data was based on ... -
Influence Of Electronic Customer Relationship Management, Competitive Advantage And Performance Of Commercial Banks In Nairobi City County Kenya
(University of Nairobi, 2019)The purpose of the study was to determine the relationship between electronic customer relationship, competitive advantage and performance in commercial banks in Kenya. The study used cross sectional survey research design. ... -
Influence of Electronic Service Strategy on Service Delivery of National Transport and Safety Authority of Kenya
(University of Nairobi, 2021)Service delivery is a cyclic process that is continuous for establishing and delivery of client-focused services. The delivery of quality services entails comparing customer expectations to performance. Despite the NTSA ... -
The Influence of Electronic Tax Management Strategy and Compliance With Tax Return Regulations by Tax Payers at Kenya Revenue Authority
(University of Nairobi, 2021)The difficulties tax authorities experience in collecting income have been blamed for the present discrepancy between expected revenues and actual collections. Electronic tax administration is a crucial component of the ... -
The Influence of Employee Engagement on Employee Performance at KCB Bank Limited
(University of Nairobi, 2019)Both researchers and entrepreneurs have focused on engagement of employees since it is a pressing issue in most businesses currently. The main intention of managers is to improve performance of employees which is the basis ...