Browsing School of Business by Subject "Competitive Strategies Adopted by Women Owned Enterprises in Naivasha Sub County, Kenya"
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Competitive Strategies Adopted by Women Owned Enterprises in Naivasha Sub County, Kenya
(University of Nairobi, 2021)The current business environment is characterized by high competition, and various forms of challenges. Therefore, for businesses to grow, they must deal with the challenges to their survival through continuous search for ...