Browsing School of Business by Subject "Influence of Key Account Management Practices on Firm Perfomance of Nation Media Group PLC"
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Influence of Key Account Management Practices on Firm Perfomance of Nation Media Group PLC
(University of Nairobi, 2021)Key accounts management has been adopted as a strategy in most organizations as a guide to dealing with these key customers through a careful selection of the key accounts, assigning of strategic key account managers, ...