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The Influence of Comparative Advertising on Consumer-based Brand Equity Among Mobile Phone Telecommunication Consumers in Nairobi
(University of Nairobi, 2021)
Advertising is the main communication strategy used by marketers to inform consumers of
the value they offer and also persuade them to buy their products. Numerous literature exists
examining the influence that advertising ...
The Influence of Corporate Social Responsibility on Competitive Advantage of Equity Bank Kenya
(University of Nairobi, 2021)
The study sought to answer the question whether or not the overall competitiveness of equity bank Kenya is influenced by corporate social responsibility. The study was conducted with a focus on Equity bank, Eldoret branches ...
Influence of Key Account Management Practices on Firm Perfomance of Nation Media Group PLC
(University of Nairobi, 2021)
Key accounts management has been adopted as a strategy in most organizations as a guide to dealing with these key customers through a careful selection of the key accounts, assigning of strategic key account managers, ...
Capacity Management and Performance of Five- Star Hotels in Nairobi County; Kenya
(University of Nairobi, 2021)
This study aimed to establish the influence of capacity management strategies on
performance of five-star hotels in Nairobi County. The study also sought to evaluate the
challenges experienced in incorporation of capacity ...
Effect of Fund Characteristics on Financial Performance of Pension Schemes in Kenya
(University of Nairobi, 2021)
Every year, billions of dollars are lost due to poor performance in Kenya's pension scheme. Liquidity problems, portability issues, and the anticipated retirement of a large group of members have altered the situation for ...
Effect of Capital Structure on the Financial Performance of Non-financial Firms Listed at the Nairobi Securities Exchange
(2021)
Company requires funds for financing its projects or investments in order to take care of its
operations and also for its growth. Capital structure is very key in the shareholders wealth
maximization and firm performance. ...
Strategic Quality Management Practices and Provision of Mobile Loans in the Commercial Banks in Kenya
(University of Nairobi, 2021)
As competition continue to grow in the mobile lending sector, commercial banks in Kenya must apply strategic approaches that newer players do and take advantage of their unique product bandwidth and strengths. Through ...
Effect of Inflation on the Loans Default Rate of Commercial Banks in Kenya.
(University of Nairobi, 2021)
The study aimed at identifying the effect of inflation on loan default rate. Other independent variables that comprised of macroeconomic variables were identified by the study and their effects on loan default rate were ...
Challenges of Implementing Intellectual Property Protection for Entrepreneurial Innovations Among Selected Agencies in Kenya
(University of Nairobi, 2021)
The world economy is in turmoil with great disruptions from the norm. This requires a drastic change in promoting rule of law reforms that foster entrepreneurship and business development for sustainable social-economic ...
Eefects of Microfinance Services on the Financial Performance of Small and Medium Scale Enterprises in Elgeyo Marakwet
(University of Nairobi, 2021)
SMEs play a crucial role in the social, economic development across the globe. However, the growth of these enterprises is constrained by various challenges such as insufficient resources, poor financial and managerial ...