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Marketing Strategy, Implementation And Performance Of Organizational Implementors Of Vision 2030
(University of Nairobi, 2019)
The primary objective of marketing is to manage profitable relationships between a firm and its customers. A firm gains a competitive advantage through adoption of competitive strategies which enable it improve its operational ...
Strategic Responses Adopted By Bata Shoe Kenya Plc To Changes In The External Environment
(University of Nairobi, 2019)
The external environment is increasingly turbulent calling on all organizations to continuously re-think and re-focus their strategies, aligning each strategy to the macro-environment. Every organization is an open system ...
Challenges Affecting Delivery Of Quality Customer Service By General Insurance Companies In Kenya-
(University of Nairobi, 2019)
This study concerns challenges affecting delivery of quality customer service by general insurance companies in Kenya. The main objectives of the study were to establish the challenges affecting delivery of quality customer ...
Service Quality And Customer Satisfaction In Bakeries In Nairobi Central Business District
(University of Nairobi, 2019)
This focus of this research was the effects of service quality in the Nairobi central Business
District (CBD). The studies population was bakeries customers within Nairobi CBD. The
sample size was 92 respondents. The ...
Effect Of Corporate Governance On Share Return Of Non-Financial Firms Listed At Nairobi Securities Exchange
(University of Nairobi, 2019)
This research sought to exam ine the effect of corporate governance on stock returns of non-financial firms listed at the NSE. Annual changes in share prices of the sector firms were used as the measure of stock returns ...
Effect of Creativity on Entrepreneurial Performance of Public Transport Saccos in Ongata Rongai, Kajiado County in Kenya
(University of Nairobi, 2019)
Creativity in the PSV context would imply the alteration in appearance and utility of a matatu to include different body design, vibrant colors and music systems. Legislation was enacted to standardize the appearance of ...
Effect of Brand Perception on Consumer Loyalty to Packaged Milk Products in Kenya
(University of Nairobi, 2019)
This study set out to determine the effect of brand perception on consumer loyalty to
packaged milk brands in Kenya. This was done using a descriptive research design. The
study identified and interviewed adult shoppers ...
Factors Influencing The Performance Of Public Procurement For Independent Public Offices And Commissions In Kenya
(University of Nairobi, 2019)
Public procurement is a necessity that enhances public institutions to deliver goods and services to the public. Its performance therefore is always a matter of concern to stakeholders. However, procurement performance is ...
Loan Repayment Terms And Performance Of Youth Enterprise Development Fund In Kisumu Central Sub-County, Kenya
(University of Nairobi, 2019)
Youth Enterprise Development Fund is a creation by the government of Kenya, gazetted in the year 2006 and transformed into a state cooperation in the year 2007. The fund is meant for economic empowerment as well as social ...
Sustainable Supply Chain Management And Operational Performance Of Medium And Large Supermarkets In Nairobi, Kenya
(University of Nairobi, 2019)
This study set out to establish the influence of Sustainable Supply Chain Management Practices on the performance of Medium and Large Supermarkets in Nairobi, Kenya. The study was steered by two objectives; To establish ...