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Competitive Strategy Drivers, Entrepreneurial Orientation, Macro Environment and Performance of Manufacturing Small and Medium Enterprises in Nairobi City County, Kenya
(University of Nairobi, 2021)
main study objective was to determine the impact of entrepreneurial orientation and macro environment on the relationship between competitive strategy drivers and performance of0 manufacturing0 small0 and0 medium0enterprises ...
Corporate Entrepreneurship, Innovation and Performance of Research Institutes in Kenya
(University of Nairobi, 2021)
Over the years, research institutes in Kenya have been getting funding from international organizations and donors to finance their research work. However, as a result of alleged misuse of funds, the government of Kenya ...
Electronic Banking and Competitive Advantage in Commercial Banks in Kenya
(University of Nairobi, 2021)
Electronic Banking is a broad description for the method and technique in which a consumer executes banking activities electronically. It refers to the application of programmed resources to convey banking services and ...
Strategies adopted by Kenya Revenue Authority in countering contraband goods
(University of Nairobi, 2021)
The government establishments in charge of Revenue collection and other regulating authorities will always encounter challenges of losing revenues with availability of contrabands in the country as the contrabandists ...
Corporate Visual Identity and Corporate Reputation of Publishing Firms in Kenya
(University of Nairobi, 2021)
This study sought to establish the effect of corporate visual identity on corporate reputation of publishing firms in Kenya. This study was underpinned by corporate branding theory and stakeholder theory. The study adopted ...
Factors Influencing Women Participation in World Food Programme’s Projects in South Sudan: a Case of Food for Assets (Ffa) Projects in Gogrial East County
(University of Nairobi, 2021)
In spite of various efforts to deal with food security and nutrition across the globe, about one in every three people in South Sudan are food insecure with women and children being the most vulnerable. This study was set ...
Change Management and Organizational Performance at Eldoret Water Resources Authority, Kenya
(University of Nairobi, 2021)
Most institutions have continued to face an increased pace of the rate of change over the past five decades as occasioned by advancing in technology, organization dynamism and changing legislation driving need for strategic ...
Perceived Influence of Digital Marketing on Marketing Performance of Jumia Kenya
(University of Nairobi, 2021-08)
Digital marketing sprung in the past decade and provided organizations and customers with various social media networks geared towards attaining both branding goal and marketing communication. Digital marketing strives to ...
The Influence of Brand Equity on Sales Performance of Retail Pharmacies in Kisumu County.
(University of Nairobi, 2021)
The concept of brand equity and its effect on various business parameters has elicited much interest among scholars in the recent past. The purpose of this study was to determine whether brand equity has an influence on ...
Impact of Interest Rates on Firms’ Performance of Heavy Commercial Vehicle Dealers in Kenya
(University of Nairobi, 2021)
The objective and aim of this study were to establish the effect of interest rates on the financial performance of heavy commercial vehicle dealers. The study used a descriptive research design. The data was collected from ...