Browsing Faculty of Arts by Author "28b014a4-bbf2-47fb-8f3c-54d8ae558172"
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Strategic Communication as a Tool for Corporate Culture Change in Geospatial Industry the Case of Esri Eastern Africa
Omondi, Hellen A (University of Nairobi, 2020)Strategic communication is key in implementing culture change within organizations because it eliminates anxiety caused by lack of information that could therefore lead to change resistance. Many organizations however are ...