Browsing Faculty of Arts by Author "e165a853-8b18-4527-83b0-c57ed763d5b3"
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Influence of Strategic Marketing Practices on Competitive Advantage of the Taxi Hailing Firms in Nairobi, Kenya
Njilu, Franklin, M (University of Nairobi, 2022)This study was set out to achieve the following two objectives: to establish the strategic marketing practices of the taxi hailing firms in Nairobi, Kenya; and to establish the influence of strategic marketing practices ...