Marketing agency services and members satisfaction: a case of Coffee Co-operatives Societies in Nandi County, Kenya
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Date
2018-11Author
Mutwiri, Felix. M.
Wafula, Charles M.
Type
ArticleLanguage
enMetadata
Show full item recordAbstract
This paper examined the influence of coffee marketing agency services provided to members
of Co-operatives in Nandi County Kenya. The objectives of the study were to investigate the
influence of timely coffee payments on members satisfaction, to investigate the influence of
coffee prices on members satisfaction, to investigate the influence of commission charged on
members satisfaction and to investigate the influence of advance payments on members
satisfaction. The study focused on Songhor Division which is one of the divisions with highest
concentration of coffee farmers in Nandi County, Kenya. The target population of the study
was 1122 members with a sample size of 285 chosen . Results of the study showed that there
was no significant influence on timely coffee payments and coffee prices on member
satisfaction but the study established that there exist significant influence on commissions
charged on coffee and advance coffee payments on member satisfaction. The study
recommended that coffee cooperative societies in the area need to look for better markets for
their coffee, members should also improve their coffee quality and coffee payments need to be
made within a short period of time.
URI
http://journals.uonbi.ac.ke/index.php/ajbu/article/view/1784/1408http://erepository.uonbi.ac.ke/handle/11295/107382
Citation
Mutwiri, Felix M & Wafula Charles M. (2018). Marketing agency services and members satisfaction: a case of Coffee Co-operatives Societies in Nandi County, Kenya. AJBUMA, 4(2) 20-23.Publisher
African Journal Of Business And Management (AJBUMA)