Determinants Of Domestic Tourism Expenditure In Kenya

Abstract

This study was meant to establish the determinants of domestic tourism expenditure in Kenya using cross-sectional dataset obtained from Kenya Integrated Household Budget Survey 2015/16. Tobit regression model was used in carrying out the empirical estimation and significance test at all levels. From estimation of the model, the study revealed that age of the respondents, gender of household head, marital status, individuals with primary and secondary education levels, place of residence, household size, employment status, source of sponsorship and advertisement had a statistically significant effect on domestic tourism expenditure in Kenya. Based on these findings, the study suggests for establishment and support of more centers to create awareness to local population on the best local destinations. These centers could as well focus or target the older population including the retirees as well as male headed households not forgetting urban population which is characterized as workaholic to promote consumption of local tourism.