dc.description.abstract | The purpose of this study is to determine the factors influencing space occupation in
Kenyan Malls: A case of Embakasi Sub-County, Nairobi County. The objectives of
the study is To examine whether amount of rent affects space occupation ,assess how
occupation incentives influences on space occupation, establish the impact of
characteristics of location on space occupation, determine the effect of anchor
tenants on space occupation in Embakasi Sub County Malls, Nairobi County. This
study will employ the descriptive survey design which allows the researcher to gather
information, summarize, present and interpret data. Total target Population will
involve 567 respondents: 21 Mall managers, 270 Retail Owners, 14 Kenya Investment
Representatives and 262 mall customers. A sample size of 82 respondents will be
used in the study using stratified and simple random sampling techniques. Data will
be collected using questionnaires, interview guides and observation schedules. The
researcher will then employ quantitative methods of analysis in the analysis of data
collected from the questionnaires. Data will be analyzed using International Business
Model (IBM) Statistical Package for Social Sciences version 21. The results of the
study will benefit stakeholders such as Non-Governmental organizations, future
investors involved in retail real estate, project managers and various policy makers. | en_US |