Challenges of strategy formulation and implementation at Achilles Kenya ltd

Abstract

Strategy formulation includes the process of developing a vision and mission, identifying environment analysis for an organization, establishing objectives, generating alternative strategies, and choosing particular strategies to pursue accomplishment. This study sought to establish the challenges involved in formulation and implementation of strategy as observed at Achilles Kenya Ltd. The research design adopted was for this study was a case study in which data was gathered over the period 2006 to 2011. The study was carried out through the use of primary (interview guide) and secondary data. The self-administered interview guides were used among sampled employees currently with Achilles Kenya Ltd. The data collected was analyzed by use of Microsoft Excel 2010 and Statistical Package for Social Sciences (SPSS) Version 17. Regression analysis was used to determine the relationship between working capital management and profitability. The study found that that successful strategy implementation can go a long way in helping a company gain a competitive edge, help in defining the business of the organization and also help in achieving right direction. The study also found that those involved in strategy implementation process in the organization were senior managers, middle level managers and top management and all the other employees. Communication was also found to be a key success factor within strategy implementation. The study recommends that the management should ensure that they employ and deploy qualified and competent individuals. Also the study recommends that Achilles Kenya Limited should employ monitoring/supervision mechanism, also allocate enough funds to allow project completion