Strategy development process at the Nairobi Women’s Hospital
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Date
2012-11Author
Ontieri, Stella Nyamoita
Type
ThesisLanguage
enMetadata
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This study sought to find out what the approach of strategy development process has
been at the NWH in the past. This is because the success and future existence of any
business entity largely depends on the appropriate strategy developed and the proper
implementation of the same. NWH is undergoing an expansion just as many other
private hospitals are now making entry to other major towns outside Nairobi. NWH
has also attracted investors who are interested in impacting the health sector through
public private partnerships. The study is a case study of the Nairobi Women’s
hospital. The objective of study was to establish the strategy development processes at
NWH in the past 10 years and to also identify the factors that influence strategy
development in NWH. For this study both primary and secondary data was obtained.
The instrument used was a questionnaire as an interview guide. It was administered to
senior managers and some board members. The data collected was qualitative in
nature hence to analyze the data content analysis method was used.
Findings of the study revealed that strategy development at NWH was through
managerial intent. The approach was top down and was not really effective. The
factors that influenced the strategy development process that were identified in this
study were Government/politics, Awareness of consumers about their rights,
Organizational management, External consultants/experts, Media, Staff involvement
in the process, Adaptation to Technology, Stagnation in financial performance of the
organization. Key recommendations are that the strategy development approach
should be bottom up. This is particularly important for the staff to buy in into the
change process. The factors that influence strategy development are varied and each
must be considered based on its own merit.
Citation
MBA ThesisSponsorhip
University of NairobiPublisher
School of Business, University of Nairobi
Description
Strategy development process at the Nairobi Women’s Hospital