Challenges of strategic plan implementation by Brand Kenya Board

Abstract

There is a vast knowledge on strategic plans and strategic planning as put forward by various researchers. Other researchers have studied on the strategic planning practices of various organisations. While these research studies emphasize the importance of strategic plans, they do not give details of the challenges affecting implementation of the strategic plan.This study therefore sought to fill the existing research gap by carrying out a case study on the challenges facing the implementation of the strategic plan by Brand Kenya Board. This plan was formulated by the Board in order to provide a master plan to guide the board in achieving the vision of becoming the lead agency in transforming Kenya to become a competitive global brand. The main purpose of the study was to investigate the challenges facing the implementation of the strategic plan and how these challenges can be mitigated. This research was conducted through a case study. This study collected qualitative data using a self-administered interview guide. The response received was analyzed by content analysis. From the findings, the study established from the majority of respondents that the challenges facing the implementation of strategies adopted by Brand Kenya Board are better resolved if performance is to be effective in a very great extent. This study therefore recommends that in order to avoid many impediments, the Brand Kenya Board should make sure that its strategies are sufficient to enable effective administration and management of the organization to achieve its objective of building a strong country brand that fosters national pride and patriotism and earn global recognition and preference.