Strategic Issue Management Practices by Mobile Telephony Companies Operating in Kenya: a Case Study of Safaricom Ltd

Abstract

The environment in which a firm operates is becoming increasingly turbulent and complex. Public opinion and individual norms and values have changed and society’s expectations and the demands it makes to companies are now higher than before. In less than three decades, issue management has become established as a distinct discipline to add value to organizations. Strategic issue management is designed to position issues management in the strategic planning and management effort by staff and executive. The study was designed with the aim of establishing the strategic issue management practices in the Mobile Telephony industry and to identify the factors influencing strategic issue management practices in the Mobile Telephony industry in Kenya. The study was carried out through a case study design focusing on Safaricom Limited. Eight respondents from various departments in Safaricom were asked to fill in the questionnaires which were administered by the researcher.