| dc.contributor.author | Nderitu, Joseph G | |
| dc.date.accessioned | 2013-03-01T06:19:08Z | |
| dc.date.issued | 2012 | |
| dc.identifier.citation | Master of Science in Information Systems | en |
| dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12736 | |
| dc.description.abstract | Faced with increasing competition on the revenue channels of voice and SMS, mobile
network operators (MNOs) logically need to evaluate alternative sources of revenue. One
ofthe emerging sources of revenue is mobile content. Whereas MNO have been offering
mobile content, it has usually been done as a basic revenue share agreement between
MNO and a Premium Rate Service Provider (PRSP) in an exclusive relationship. This
study comparatively reviews 5 frameworks by using the framework of STOF (Services,
Technology, Organization and Finance) as the base framework. Comparison is done
against the Zachman framework, Telemanagement Forum (TMF) Frameworx®, Open
Group Architecture Framework TOGAF® and the Government of India Mobile
Governance framework. An updated STOF framework is proposed and tested by
collecting responses from an MNO operating in India and 17 countries in Africa as well
as 2 Kenyan MNOs. The revised framework can be applied in the development and
running of a mobile content business value-chain that draws upon academic research and
is validated by business practicalities. | en |
| dc.description.sponsorship | University of Nairobi | en |
| dc.language.iso | en | en |
| dc.publisher | University of Nairobi | en |
| dc.subject | framework | en |
| dc.subject | mobile | en |
| dc.subject | business | en |
| dc.title | A framework for mobile content business | en |
| dc.title.alternative | A framework for mobile content business | en |
| dc.type | Thesis | en |
| local.publisher | School of Computing and Informatics | en |
