| dc.description.abstract | The objectives of this study were to determine the competitive challenges that small scale
Information Telecommunication (IT) firms face and how these challenges affect them,
and to determine the strategies that small scale Information Telecommunication firms in
Nairobi adopt to deal with the competitive challenges that they face.
A sample of 62 small scale ICT service providers was drawn from enterprises operating
within Nairobi’s Central Business District (CBD) along Uhuru Highway, Haile Selassie
Avenue, Tom Mboya Street and University Way (see attached map of Nairobi Central
Business District). Most of the enterprises are located in the area covering Koinange
Street, Press Lane, Moi Avenue, and Tom Mboya Street.
This study found that small scale telecommunication firms in Nairobi have adopted three
major strategies, namely: giving customers more value, being low cost producers, and
selling differentiated products. These strategies show that firms compete on the basis of
low price and catering to a price-conscious market segment. These strategies are targeted
at meeting needs of price-conscious customers. The firms employ both low price
strategy and cost strategies | en |
