dc.contributor.author | Magondu, Virginia H | |
dc.date.accessioned | 2013-03-14T13:16:34Z | |
dc.date.issued | 2010-11 | |
dc.identifier.citation | MBA Thesis | en |
dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13908 | |
dc.description.abstract | This study sought to establish the strategies adopted by insurance companies in Kenya to
enhance corporate image. The study will aid management in developing strategies to
enhance corporate image which is a major determinant of the acceptance of insurance by
the insuring public in Kenya.
The population of interest was all the licensed insurance companies in Kenya. The main
instrument in data collection was a close-ended structured questionnaire targeting the
principal officer in each insurance company. Data collected was analyzed based on
primary statistics using SPSS Package.
The study found out that insurance companies use strategies such as managing the
stakeholders’ needs and expectations, market development programs, engaging highly
skilled staff, simplification of the wordings of insurance contracts and efficient
processing and payment of claims to enhance corporate image. The findings of this study
have important implications to the management of insurance companies as well as the
regulator and academicians.
The study recommends that insurance companies should endeavor to identify the needs
and expectations of their key stakeholders in order to strategically manage them thus
building public confidence. In addition the umbrella bodies steering the industry, and
especially the Insurance Regulatory Authority (IRA) and the Association of Kenyan
Insurers (AKI) should formulate market development programs to enhance corporate image of the constituting organizations. Training and development should also be
embraced by all insurance companies through hiring highly trained/skilled staff,
intensively training existing staff as well as training directors and senior management on
good corporate governance principles. The college of insurance should tailor-make
relevant training programs at affordable costs. The government should also consider
including insurance in the school curriculum so that many people get to know about
insurance and its benefits from an early stage. The study further recommends that the
language of insurance contracts should be simplified and that insurance companies
should employ effective mechanism to settle claims promptly as delays and disputes
negatively impact on the corporate image. | en |
dc.description.sponsorship | University of Nairobi | en |
dc.language.iso | en | en |
dc.subject | Enhancing corporate image | en |
dc.subject | Insurance companies | en |
dc.subject | Kenya | en |
dc.title | Strategies adopted by insurance companies in Kenya to enhance corporate image | en |
dc.type | Thesis | en |
local.publisher | School of Business, University of Nairobi | en |