| dc.description.abstract | The study aimed at investigating the membership’s perceptions of the services being offered by the KMI association and whether their expectations are being met. The study also aimed at finding out the challenges faced by members in a changing external environment.
Descriptive research design was chosen for the study. The population of the study comprised of all 27 members of the Kenya Motor Industry Association. Since the population is small we shall take the entire population. Data collected was sorted, classified and coded then tabulated for ease of analysis. The data was summarized and categorized according to common themes. Data collected was analyzed using frequency distribution tables, descriptive statistics and mean and standard deviation while the results of the survey were presented using tables. The SPSS (version 17) computer software aided the analysis.
The major findings indicate that majority of the respondents outsourced provision of concrete business services and the most outsourced was data and information. On the importance of the collective services provided by business associations’ lead in the advancement of the industry in different ways majority of the respondents agreed to a great extent with advancement of the industry in technical support services, advancement of the industry in information dissemination services was to a moderate extent, advancement of the industry in business services was to a moderate extent as while advancement of the industry in educational services was to a low extent. The study concludes that communication with other members was mainly through formal meetings this concludes that other modes of communication were not utilized well. Although the members were satisfied with the services offered by KMI the value the service they get at KMI against the membership fee shows they don’t correspond. The study concludes that KMI does not meet all the business needs of the members and that’s why they participate in other business associations. The study recommends that KMI should increase its visibility through more of community service and awareness in various fields. KMI should become more active in developing the Motor Industry as a whole, and less in personal member interests. The association should play a bigger role in terms of advocacy and dialogue with ministries in terms of formulation of policies. | en |
