Core competencies and competitive advantage of insurance firms in Kenya
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Date
2012-10Author
Marucha, Jonathan O
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
This study focused on the strategic role of core competencies on competitive advantage
as applied by insurance companies in Kenya. The first step was to identify what the
various insurance companies considered to be their core competencies. The other
objective was to find out whether the identified core competencies are used by insurance
firms to gain or achieve a competitive advantage.
The research was conducted through a survey and primary data was collected through
structured questionnaires which were distributed to all insurance firms licensed to operate
insurance business in the Kenyan market. The data collected was presented by a Likert
scale and analyzed using statistical tools such as means, percentages and frequency
distribution tables and graphs.
The findings revealed that although different insurance firms have different areas which
they consider as their core competencies, there is a significant relationship between core
competencies and competitive advantage. The study also showed that the core
competencies had a significant impact on competitive advantage. It was further noted that
once insurance firms achieve a competitive advantage, which is considered as success,
they sustain the success by proper use of their known competencies
Publisher
University of Nairobi School Of Business, University Of Nairobi